Mississippi Highway Patrol: "Back to School" Ad Campaign

Today marks the beginning of the fall semester at Ole Miss, and with it comes the first publication of the Daily Mississippian.  Among the ads for local clothing, food and music, one giant size ad caught my attention.  This threatening anti-DUI ad from the Mississippi Highway Patrol.  The theme of the ad — "Cruising Tonight? So Are We." — made me laugh.  I haven't heard of anyone going "cruising" since I was in high school.  Either I'm out of touch with the college age crowd, or the Highway Patrol is...

Funny premise aside, my sources tell me that there was a significant increase in police presence in Oxford and Lafayette County over the weekend.  You can read my previous posts about alcohol and DUI's in Oxford (including more about the "DUI crackdown" and what police look for during a field sobriety test)
here.

 

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