From Web-based alcohol education courses to media campaigns featuring student athletes, Mississippi's universities are looking for new ways to curb alcohol abuse.

"We value our students a great deal," University of Mississippi Dean of Students Sparky Reardon said. "Our repeated advice to them is to know the rules, obey the rules and take responsibility."

Ole Miss consistently ranks among Princeton Review's top "party schools."

Officials largely dismiss the rankings and have cracked down on alcohol enforcement in recent years.

"This fall we'll be meeting with freshmen in residence halls, as well as the fraternities and sororities and all student-athletes," Reardon said.

Ole Miss enforces a "two-strike" policy on campus. Any student found in violation of alcohol laws or policy twice can be suspended for a semester.

"It's one of the toughest (policies) anywhere," Reardon said.

I'll bet the Mississippi Highway Patrol will be back at it this week too.